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by ethbr1
502 days ago
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It's an interesting point, because it gets to when streaming services' content costs are paid. Are they upfront? Or do they pay per view royalties at the end of a streaming period? Or likely mix of both, varying by each piece of content terms? Hypothetically, if a streaming service structured most of their obligations in the form of post-view true-up's, they wouldn't have any problem doing this. And could make bank on the float between customer payment (first of month) and paying for their content (end of period). |
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For sports it's different, typically you bid for the right to own a geographic market and the games are sometimes split into bundles where you can bid for one or all bundles depending on how deep your pockets are. You'll then get to keep exclusive or non-exclusive rights for a certain number of years. You'll then pay annually/quarterly for that right at the total bid package for the term of the deal (e.g. 5 years). Depending on the contract you might be able to re-sell that right to other companies as well, which dilutes your audience, but may increase the distribution overall.
Then aside from the rights, you end up paying infrastructure costs both fixed and variable. You also generally commit to CDN capacity for distribution based on a forecast of how much you think your customers will watch in any quarter.