[ghaff]

Agreed. If you feel that your company is a good forward-looking investment for whatever reason (appreciation/dividends), it doesn't hurt to keep some holdings--from RSUs or otherwise. Though with transaction costs what they are somewhat per this article/discussion, the right question should probably be "If I had the money in cash, would I buy these shares." Employee stock purchase makes things a bit more complicated depending on the exact terms. Post dot-bomb I got a lot more conservative in terms of holding company stock from RSU/ESPP after a decade with a couple of private firms which doubtless cost me some money but I think I took a reasonable approach overall.