|
|
|
|
|
by bane
497 days ago
|
|
Nice analysis, but maybe still missing some things. e.g. it's not clear that "DJ" here is professional radio-DJs vs dancehall/wedding etc. which tend to be small single-person businesses in an entirely different function. A good radio-DJ might be hired to fill a key block of time in a major metro. They may select to play a local band's new song during evening rush hour and suddenly 3 million new people know about it instantly moving them up the charts. They were just as much a part of the tastemaking stream as the labels and often provided interesting color commentary, local community info, places for meet and greets, upcoming concert info, and so on. I live in a top-10 metro in the U.S. and I think it's very telling that the FM dial mostly plays pre-2000 music, with very little commentary by DJs if any between commercial breaks. They may as well just be a streaming internet feed pumped through an antenna. Some stations just play the same songs I remember from middle/high school decades ago and they aren't even advertising themselves as "classic" or "nostalgia" in any way. Once the big consolidation events happened, it seems like the ability for popular music to really get ahold of the zeitgeist died with it and now tastemaking seems to be almost as much a function of push by labels and artists/influencers than a pull-and-present by people sitting in curation seats. Music has become "flatter" in a sense which in theory is good. But if everything is unknown, it's much harder for utterly unknown geniuses with bad marketing skills to break through. |
|