| Platform fragmentation is a generational thing. I thought email was a common denominator but I learned most people don’t check email or check it rarely. So different from the days when everyone had email. I still use FB and so do many of my friends my age (mid to late 40s). But a bunch have also migrated to Instagram. Among the younger generation, you’re a millennial if you’re on instagram because they’ve moved to TikTok. FB folks are over the hill. There’s a generational divide and pride in being trendy. WhatsApp is only a thing among my international friends — many Americans don’t have it. The only universal now is text messages but it feels so clunky (even with iMessage). |