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by singron
504 days ago
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Youtube used to add mid-roll ads to videos that were at least 10 minutes, so your video would basically make twice as much if you stretched it that long. I think the threshold is 8 minutes nowadays. Short form is hard to monetize (if you are Google 8 years ago) since you need to split ad revenue and attribution among the several videos you watch between ads. This goes against a ton of prior trends in the ad industry where last touch attribution is still king and ad fraud is hard to combat. If course tiktok did it late with creator rewards. |
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YouTube used to not let you go over 10 minutes at all, but that's a very long time ago now. You'd get guides split up into "... Part 3 of 7"