[AndrewWorsnop]

A great example of fiction in business writing is "The Richest Man in Babylon". It's focused on principles of personal finance but you could easily construct something similar for start-ups.

http://en.wikipedia.org/wiki/The_Richest_Man_in_Babylon_(boo...

[adrianoconnor]

Hmmm. I read that book a few years ago, and the only thing that sticks in my mind is the bizarre use of mock-biblical language.