[mjr00]

There's differences to what kind of configuration you'd want to have in a config file (or environment variables, or some other "system level" management tooling) versus a feature flagging system.

In my experience, feature flagging is more application-level than system-level. What I mean by that is, feature flagging is for stuff like: roll this feature out to 10% of users, or to users in North America, or to users who have opted into beta features; enable this feature and report conversion metrics (aka A/B testing); enable this experimental speedup for 15 minutes so we can measure the performance increase. It's stuff that you want to change at runtime, through centralized tooling with e.g. auditing and alerting, without restarting all of your application servers. It's a bit different than config for like "what's the database host and user", stuff that you don't want to change after initialization (generally).

Regarding the article though, early on your deployment pipeline should be fast enough that updating a hardcoded JSON file and redeploying is just as easy as updating a feature flag, so I agree it's not something to invest in if you're still trying to get your first 1000 users.