[chevman]

They are a consulting company that tries to do some element of product development in house. This is not a new strategy - all the big consultancies, agencies, etc have been on various forms of the path for the last 15-20 years.

The reality is there is sometimes a space for custom product dev, and sometimes better to rely on actual software/product providers that already have scale, market understanding, etc.

[prng2021]

I think a more accurate description is they’re a standard company with a consulting/professional services arm.