[marcamillion]

Keep calm and carry on.

Put yourself in their shoes for a minute, and try building a company that is pushing tech boundaries.

Not saying you aren't, but based on your tone it would indicate that a) You don't know what it's like to roll out something that generates a lot of interest in a short-period of time, or b) Have forgotten what it's like to be in that situation.

No matter how prepared you are, dealing with a huge burst of traffic in a very short period of time is the quintessential "hard problem" for web developers - especially in modern web businesses where anything can cause the site to slow (e.g. an expired cache on a node on a CDN that happens to be slow/down during the window you launched, that also happens to be serving some asset other aspects of your site rely on - css/js/etc.).

Even Google, Amazon & Apple, who have boatloads of cash and hundreds of man-decades of experience building web infrastructure still have issues like this on a launch day.

So cut them some slack.

When it's your turn to be in that position, we will do our best to return the favor.