[roguecoder]

Don't care about the product, the button is below the fold, the whole thing looks like cheap clipart and I don't enter my email on pages that look likely to be spam-collection mechanisms.

Mostly, though, the idea of having my app's reviews emailed to me is entirely unappealing. The only time I'd expect you to find people who wanted that service was right after they had googled for "app store reviews emailed to me".

[pcd]

Hehe, I'll not be offended by the clipart comment as I made the image myself and I am an engineer! Could you give me a hint about how to make it look less spammy? The app relies on your email address to send you reviews.

This was a "scratch your own itch" project. I find it really useful as a developer to know what my users are saying. But each to their own.

[roguecoder]

:) I wasn't intending to offend, so I'm glad none was taken.

As an engineer, I usually cheat and stick to text with typography. I'd put the name in big-and-bold, with detail information below, offset but at least as prominent. I'd describe exactly what it is the product does, add at least a link to some information about yourself or the company and change the "sign up now" button to something like, "enter your email to give it a shot!"

http://pinboard.in/ is my favorite example of engineer-driven-design. You have an advantage: you are an engineer selling to engineers. I'd suggest thinking about what makes you respect a website or noticing which calls-to-action you follow for a week, and then trying to apply those lessons to your own site.

[pcd]

Great advice roguecoder. Thanks. I will have to think about this!