[avs733]

Hype based marketing can be effective but it is high risk and unstable.

A marketing team isn’t a generality that makes a company known, it often focuses on communicating what products different types of customers need from your lineup.

If I sell three medications:

Steve

56285

Priximetrin

And only tell you they are all pain killers but for different types and levels of pain I’m going to leave revenue on the floor. That is no matter how valuable my business is or how well it’s known.