[cj]

ChatGPT is still benefitting from first mover advantage. Which they’ve leveraged to get to the position they’re at today.

Over time, competitors catch up and first mover advantage melts away.

I wouldn’t attribute OpenAI’s success to any extremely smart marketing moves. I think a big part of their market share grab was simply going (and staying) viral for a long time. Manufacturing virality is notoriously difficult (and based on the usability and poor UI of ChatGPT early versions, it feels like they got lucky in a lot of ways)