[lol768]

> That's a sleazy business model but it's not illegal

I feel bad for folks who live in countries without a GDPR equivalent.

The ICO's guidance says "You can rely on legitimate interests for marketing activities if you can show that how you use people’s data is proportionate, has a minimal privacy impact, and people would not be surprised or likely to object"

I refuse to believe people would not be surprised or likely to object to this sort of marketing. It's creepy and invasive, and preying on people who may have lost their possessions or the house they've lived in for decades. I would be completely outraged if I received a visit of this nature after making a call to the _emergency services_. That's completely insane!

Without being able to rely on legitimate interests, there would not be an opportunity for data to be legally shared and processed in this way. None of the other lawful bases would apply, in my view.