[xp84]

Yup! And the fact that Apple has so far appeared completely uninterested in doing this (compare this to how aggressively Apple competes against Google Maps!) proves that this anticompetitive financial arrangement harms competition, which harms consumers (and probably even harms advertisers, since having Google Search in such a dominant position means Google has much more pricing power to sell ads than they would if a large chunk of iPhone users moved over to Apple Search).

[voxic11]

Apple created maps because Google refused to implement turn by turn directions in the ios version of google maps (for a few years at least).

[kumarm]

If I remember correctly apple wanted Turn by Turn navigation while also not adding any ads to the app (essentially be their maps but no revenue).

[scarface_74]

Apple was paying for Google Map data.

[xp84]

The actual Google maps app was released and had TBT before Apple Maps even came out. The previous/original “Maps” app was using Google map tiles but was written in-house by Apple. Whatever its feature lacks were is on Apple, and Google had already delivered that feature to customers, without Apple needing to spend all that money.

[xp84]

Posting because it's too late to edit, but I realized later that my above comment is wildly wrong. The "Actual Google Maps app" of course did not predate Apple Maps so my point is completely invalid. I regret the error.

I still assume the overall reasons for whatever Apple and Google each did amounted to greed, greed, and more greed.