Still better than putting porn site address on children’s product (wicked). And they were able to buy the redirect. They should feel very lucky indeed.
I don't know/care to know how this played out. At the time I was thinking that if I was the owner of 'wicked.com' I would change my landing page and put a split-screen with one half linking to the toy (and away from the adult material), and to the other half a respectful/non-pornographic link for 'further in to my own adult material', perhaps adding a couple more hoops to minimize innocent souls being damaged.