[lincolnq]

I have some personal experience with this industry. When I was in high school, I ran a small site selling Diablo II items to people. Walked away with a little money at the end of the summer, but never figured out how to scale the business past just the founders, and we had to go back to school in the fall.

It was an awesome experience. Marketing was interesting: we had a very clean, professional site and made ourselves out to be the "trustworthy" alternative. Our major competitors had pretty poor quality websites.