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by kristopolous 498 days ago
I've never bought that argument. Apple wanted to sell high margin accessories that get broken, lost and replaced often because people hold on to their devices about 4 years now instead of the 1-2 from 10 years ago.

I use a panasonic wired headphone with a mic, $10. Airpods are $200. They wanted to increase their costs and frequency of purchase by hiding it behind accessories with higher profits and shorter longevity than the primary device.

2 comments

How does that explain the same decisions being made by other vendors that don't sell headphones?
You realize that not only can you buy non Apple headphones, Apple sells Bluetooth headphones with the same integration that the AirPods have for $70?