[bombcar]

This isn't new, it's just becoming a bit more prevalent. Anyone who shopped at Fry's Electronics knew it was nearly impossible to find something that hadn't been reshrinkwrapped by them (I suspect they'd reshrinkwrap everything sometimes so you couldn't tell).

Dealing with the cost of returns is a major part of a modern retailer, and Amazon has got to be through the roof with the numbers they receive.