[Ekaros]

Or it is usual cycle of demand spiking when something is new and/or on news and then normalizing later. Usually if you over invest in capacity at these times you won't be using it long term. Often seen with games and servers there...

[djyaz1200]

Sure, that may be true and is a good analogy, but what I find interesting here is that they have restrictions on increasing their capacity. So if this increased demand endures, what then?