[notJim]

I was there, too, and I came away with different impressions. A big part of hackathons is meeting other devs and sharing product/project ideas. Then if you find you like working with someone over the weekend, you're more likely to do so in the future. So it seems like having a hackathon where they reach out specifically to women would be very conducive to helping women feel more a part of the scene.

Their swag certainly had a blue and pink/red palette (see also their website: http://www.hacknjill.com/), but it wasn't color coded. They just handed out bags of stuff, and you got whatever happened to be in them. Similarly, the t-shirts had the logo and whatnot on them, but they were all the same design IIRC. The color palette reminds me of an instagram photo, which fit with their hackyoursummer motif.

I don't remember that marketing line anywhere, and upon a cursory glance, I don't see it on their site, but even if it was, so what? Whimsy is commonplaces in marketing materials these days, and is definitely something you see in a light-hearted professional setting. This isn't a corporate-lawyer lawyer-a-thon where one would expect things to be staid, it's a casual hackathon.