[s_baby]

As a Buddhist maybe not. Buddhism and Enlightenment Era ideology are both anchored in the idea of the "self". There's a great synergy between the two. To get what I mean look at the former CEO of Whole Foods, John Mackey. The staunchest of Libertarians, a legitimate Buddhist, and a pioneer of "Core Values" Branding( e.g Apple ).

[gruseom]

While it may be the case that many Western Buddhists have found a way to merge Buddhism and selfishness, I'm pretty sure that this is a modern and specifically Western distortion of Buddhist teachings. At least I haven't found anything like that in the Buddhist sutras I've read. On the contrary, to the extent that the self appears there at all, it is to be effaced.

[s_baby]

>On the contrary, to the extent that the self appears there at all, it is to be effaced.

Within the context of Theravada. Mahayana embraces the "small" self. All Buddhist acts of compassion are anchored in self-interest. Just how you caring for your family is simultaneously compassionate and self-serving.

Just how we try to create real "value" through meritocracy Buddhism preaches giving and skillful means. The overlap is significant.

[gruseom]

I am skeptical of this as it gets applied in consumerist Western societies. It's all too easy to become the same ego you were before, only now with a spiritual varnish. In my observation, there is a lot of rationalization around this. When you have no roots in a tradition, it's easy to twist it to be whatever you feel it should be. Typically it turns into an accoutrement. George Westerholm brilliantly summarized this as "Does Taoism make me look fat?"

[s_baby]

>It's all too easy to become the same ego you were before, only now with a spiritual varnish. In my observation, there is a lot of rationalization around this.

Can you think of anything more self-centered and intoxicating then conflating your ego with the "Ground of Being". Narcissism is the cliche sticking point of westerners. Than again Westernized lineages systematically address this. Mondo Zen being a good example.[1]

Historically, Buddhism doesn't export cultural context. It embeds itself in what is already there. Zen exists along side Shinto. Tibetan Buddhism envelopes the local shamanic beliefs. Trying to export the cultural context of Tibet or Japan to the West is a mistake.

[1] http://www.mondozen.org/