[bschne]

Their point is simply that your cost estimate is likely wrong.

> It costs pennies to produce, maybe a dollar in landed cost

Kellanova last had gross, operating, and net margins of ~35%, ~13%, and ~8%, respectively [1]. Likewise, Walmart achieved ~25%, ~4%, ~3% [2]. This isn't really compatible with "someone makes 700% of net profits on this box of cereal", unless you assume cereal is single-handedly subsidizing huge loss leaders for both its producer and retailers.

1. https://www.macrotrends.net/stocks/charts/K/kellanova/profit...

2. https://www.macrotrends.net/stocks/charts/WMT/walmart/profit...

[lores]

A 13.5 oz box of Kellogg's frosted flakes is $11 at Walmarts. A BIGGER box of 16.5oz is $4.4 in Tesco in the UK, and store brand is $1.25. Salaries are higher on average in the US, but the minimum wage that will include many in the supply chain is higher in the UK. Yes, I would say that there is gouging going on. Besides, a company makes 0% profit if all of it goes to the executives' paychecks, doesn't it?

[bschne]

Gross margins don‘t include executive pay on the cost side

[lores]

They include executive pay of all their suppliers :P