[deergomoo]

Apple are setting a good example for sure, I use them a lot for rentals if it's something I don't know if I want to physically yet, or otherwise just want to watch there and then.

Their original content on TV+ looks and sounds incredible, and while you do sometimes come across licensed stuff on iTunes that is only 1080p SDR, I don't recall any time I've bought or rented a movie from there and been reminded of the 700MB DVD rips I used to download as a teenager. I'm sure there are some stinkers, but it seems far less prevalent.