[stcredzero]

> Soon after Steve Jobs returned to Apple as CEO in 1997, he decided that a shipping company wasn’t delivering spare parts fast enough. The shipper said it couldn’t do better, and it didn’t have to: Apple had signed a contract...But the lesson here might make us uncomfortable: Violate any norm of social or business interaction that stands between you and what you want.

I've heard that many Chinese regard contracts more as guidelines than as iron-clad rule sets to be interpreted like bytecode. The relationship between the parties and their needs are more important than the letter of the law. (Or the letters on the contract.) By this set of norms, the shipper was the transgressor in this case, and Steve did the right thing.

Take care of the customer, or someone else will.