[vidyesh]

TV is very different despite being made to look like short bursts of colors and cuts because unlike short form content, there is a theme or a story that is being played through, our brain is engaged on a much longer arc of a story than short video content which does not give the viewer enough time to think beyond what is shown.

I agree that the medium through which one has pleasurable experiences is very subjective, but at the same time how much of it is consumed, absorbed and captured is what I think matters when talking about a medium being just for consumption purposes. Earlier web and social media was a lot about contributing and having a dialogue now its vastly about consumption or some form of outlet which does not encourage any traditional engagement but a passive viewing.

That being said, all these channels also have content which is good and enriching. But to reach that one has to be familiar with the platform to navigate away from the algorithm and also be looking for it. The idea that TikTok throws in only the entertaining content for selected topics at the get go says a lot of the culture its promoting and encouraging.