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by otherme123
510 days ago
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Some sites need them, or they would not exist. A page with ads, where the advertisers what to know, at mleast, how many times their ad was displayed. They have an aproximation of this number for printed press, for TV, for the radio. I have a lot of sites that are also banner free, but they are paid with other means (usually grants). But when the money ends, the sites go down. The sad thing with analytics is that the dreadful banner makes it look like my site that only sets a cookie to know what is an unique visitor looks the same than other site that collects hundreds of data variables and then sell the data to hundreds of third parts, making the data sharing a business in itself. |
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The problem with ads is that they don't want to only do fraud prevention, they also want to do deep behavioral analytics and targeting. You can't do that with data you collected for the purpose of fraud prevention because it's a different purpose altogether.
> The sad thing with analytics is that the dreadful banner makes it look like my site that only sets a cookie to know what is an unique visitor looks the same than other site that collects hundreds of data variables and then sell the data to hundreds of third parts, making the data sharing a business in itself.
If your cookie only exists to identify visitors across requests for purposes that meet the definition of legitimate interest or any other legal basis for a mechanism than consent, you do not need a "banner" (really: consent form). You don't even need a notice, just a privacy policy explaining it. An example for this are session cookies for logins - cookies for things like dark mode are slightly different but you don't have to frontload the consent request for that.
We don't shove a consent form in people's faces when we first talk to them just because of all the things we might need their consent for later in the day. I'm not sure why so many of us think we need to do this for websites that don't immediately require that consent to do something with it. Especially when consent can be withdrawn (or given) at any time.