I'm not sure this is a good thing. Wouldn't this make advertisers think their ads are doing better than they are? Which would then encourage them to advertise even more?
Ads are doing worse, not better. The purpose of an ad isn't to be clicked but to increase revenue. In the end of the year data will show clicks have gone up but other more important metrics haven't.
Who is guilty for tracking users? The site relying an income from ads with user-tracking, or the company buying the ads based on tracking instead of some less invasive method of distribution?
No, it will ad noise to their data and make their profile of me a mess and very inaccurate. If they make models from this data it will be fundamentally flawed (Garbage in = Garbage out)
It’s still gonna cost them that click, if every site I go to will cost advertisers money I’m good.
Also if it doesn’t work why did Google go out of their way to make it hard to install? If it was truly harmless to advertisers Google would not have done anything.
Who is guilty for tracking users? The site relying an income from ads with user-tracking, or the company buying the ads based on tracking instead of some less invasive method of distribution?