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by flatline3
5077 days ago
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The viability of this depends on whether she can sell the idea of Yahoo Reborn. To do that, she's going to have to cull a huge number of bad actors from the existing management, PM, engineering, and design staff -- across the board. The last big move like this I'm aware of was Steve Jobs' Apple take-over, where he managed to turn Apple into a bigger NeXT, and either shunt all the classic Mac OS people to the sidelines, or force them (as much as possible) to adapt. It wasn't a perfect transition (see: Carbon vs Cocoa and attempts to retire Carbon internally), but it was a pragmatic one, and it worked. I'm not holding my breath, but it would be a major coup if she can do the same. Unfortunately for her, and unlike Apple's acquisition of NeXT, Yahoo didn't acquire her previous employer -- this would have greatly facilitated the wholesale replacement of entire dysfunctional teams from a new, better talent pool. |
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If Marissa Mayer is as good as the general consensus is and has built connections with all these other smart people, I don't see why it would be a surprise if she turns Yahoo around as a genuine competitor. I don't think that she has to achieve this via some 'coupe'. After all, Yahoo has paid her massive amounts. I am sure they believe in her and respect her decisions rather than be upset with it.