[rapind]

> If Google added a global "remove generative content" filter that worked, I would click it and then never unclick it.

It's not just generated content. This problem has been around for years. For example, google a recipe. I don't think the incentives are there yet. At least not until Google search is so unusable that no one is buying their ads anymore. I suspect any business model rooted in advertising is doomed to the eventual enshitification of the product.