[andybak]

I think my point is that in the majority of cases companies will do both. i.e. (when run "effectively") they will use all available levers.

If they fail to, it will usually be an oversight than a deliberate strategy.

Of course - some companies push harder, overstep more bounds and neglect the possible negative 2nd order effects more. But assuming there's an obvious lever that says "make more money legally" - the vast number of companies will reach for it.