[ulf-77723]

Congrats!

What have been your highest highs and lowest lows during this journey?

When Google discontinued their A/B Testing tool - was it surprising for you?

How has the CRO landscape changed out of your perspective in the last 15 years? 1st party tracking, serverside testing, etc.

[paraschopra]

I think the low was covid - with budget cuts, we had a sudden revenue drop and didn't know when or whether it will recover at all. But thankfully as we had been profitable from day 1, we didn't lay off anyone.

The high is every time we launched a new feature that set the industry standard. (For example, integrating heatmaps into A/B tests and migration from frequentist to bayesian statistics).

Another high has always been our annual international trips - we had been taking our entire company to a vacation every year. As a company, Wingify team has vacationed together in Thailand, Malaysia, Sri Lanka, Dubai, Nepal, and Goa. Most recently, ~400 people partied together on a boat in Bangkok, and it was a high!

Yes, Google discontinuing their A/B testing tool was a surprise (but a pleasant one obviously).

CRO over the last 15 years has shifted in maturity. It started with testing red v/s green buttons in 2010 but now it is a full blown science with observations, hypothesis, prioritisation, experimentation and personalization!

[shostack]

What do you think of the increasingly sparse measurement data available to marketers and the rise of needing to focus on measuring incrementality through statistical experiments when smaller companies may not have enough data to obtain statsig results?

[paraschopra]

When you don't have enough data, doing usability tests and understanding + applying best practices can help you avoid common mistakes.

[mixmastamyk]

400 people? Oh, so not a tiny company after all? I was imagining a duo and perhaps a contractor or two.

How did you handle all these employees? Maybe some were family members.