[mschuster91]

The same thing all car manufacturers are after... AI. And I'm not joking this time.

Cars have become a commodity, especially since China made their first vehicles that didn't get outright banned in Europe for being too unsafe to be roadworthy, and even some nominally "entry level" cars have more horsepower under the hood than a 1990s 7-series BMW (138 kW). Strict requirements on emissions, fuel consumption and crash safety have all but eliminated differences in optics (the amount of shapes is finite). So the only thing left to differentiate other than build quality (where China is rapidly catching up) is assistance systems... and there, AI is the hot craze, and AI only works when it has insane amounts of data to gobble up.