[yojimbo311]

I really love this approach, and I hope that my fear of the outcome of this is an irrational one. By not qualifying the offer to "just this once"/whatever I fear they may inspire more copycats and prove to the rest of the trademark gatekeepers, that being respectful and helpful just invites more infringement.

I can only remember seeing Ben & Jerry's doing this with a C&D request before, but I'm sure there have been at least a couple more companies willing to forego "more effective" intimidation for the "small" chance of creating an ally. It seems to me to have more to do with an overwhelmingly strong culture in those companies to be great at what they do rather than beating everyone else at what they do. Kudos to Christy Susman and anyone else that gave her the freedom to make these choices instead of taking the "easy" way. It gives me hope.