As far as growth is concerned, fashion seems like a great idea. As for actual value of the interior decorating, have you ever looked at hiring an interior decorator?
one of the founders previously started an interior architecture/design firm; subject matter expertise is key to the implementation. personal fashion is a possible expansion, but home furnishings is a $100B+ market in the US alone, so we'll focus there for a while...
I agree. I was commenting on rms' thought that fashion was potentially a more viable market. I would completely agree that home decor will net you more, and probably more easily.