Hacker News new | ask | show | jobs
by doctorpangloss 511 days ago
That's because the analysis about Garmin is wrong. None of that stuff matters.

Garmin's competition is having kids. Moms and dads will buy Apple Watches because it is more compatible with the having kids lifestyle. In contrast you don't need a dive computer or a bicycle thing when you have no time for hobbies. So an Apple Watch with a diving app meets the demand for aspirational hobbies, which of course, aspirations have a much larger audience than going out and doing something.

That said, people having fewer kids is ultimately what is helping them the most. Every hobby got more expensive, there is more demand. If you believe that more dogs and cats, less home buying, more video game playing and TV watching, etc. is also related to the trend of fewer kids - if you read what experts say about this, and if you can believe that LOTS of stuff people spend money LOTS of money on is DIRECTLY CAUSED by the decision to have or not have kids - then expand your mind and look for it everywhere.

2 comments

I live in a part of the country where most people still have 3-5 kids. Some of their parents had like 8.

Everyone is very active outdoors here and as a family. The gyms are family gyms and have daycare services while you work out. Fitness is VERY popular here as are fitness trackers and Apple is a distant third to Garmin & Fitbit.

I don't know if you have any data to back up your claims, and I have nothing to back mine up but anecdotes but – all of the most active people I know have kids and all my single friends are amongst the most sedentary.
I have kids and I'm very active too. I'm not saying they're not active. I'm saying they're not diving. And if they do dive, once, wouldn't they be buying an Apple Watch Ultra for Christmas, that says that it can do your dive, but also be useful every single day of the year?

In terms of data, well, the number of kids per family is trending down, marriage is trending down, relationships are trending down... I don't need to measure anything, everyone's audience is becoming the No Kids audience.