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by Dwedit 519 days ago
One example of a "Project B" happening was between Nintendo and Citizen during the time of the Game Boy. Citizen had a color LCD screen available, and there was progress on designing a handheld game console to use that screen. But it turned out to be a Project B to negotiate with Sharp and use their black and white LCD instead. Then Citizen proceeded to work with Sega instead with the Game Gear.

Source: LowSpecGamer on YouTube