[djur]

In his article, Graham said the following:

"Consumers have emphatically rejected brands that ventured too far into wokeness. The Bud Light brand may have been permanently damaged by it."

Bud Light sent promotional cans to a trans influencer. The content of the promo was completely anodyne, a joke about March Madness. For this, a boycott was led by social conservatives.

Aren't the people who led this boycott "prigs"? Why is Graham referring to them in a neutral-to-laudatory way if he's so opposed to priggishness? What "wokeness" does he think Bud Light was punished for?