[Retric]

In that context Mattel is the kind of selling molded plastic.

[Zironic]

To illustrate how crazy good Games Workshop are at what they do. Mattel has 10x the revenue of Games Workshop but both companies pull in the same net income.

They're both plastic companies at their core, but GW have margins that Mattel could only dream of.

[Retric]

Games workshop makes money from video games and books not just selling plastic.

Disney is a more direct comparison, but again not as favorable.