That's not how it works. It is going the way of Jira. What you mean is if it keeps going that way it will be Jira.
Until we get to the point we can decide things are finished and move on to other problems, everything will turn into Jira eventually. It's like entropy. We have the power to stop it, but it wouldn't guarantee those sweet, sweet growth targets.
The problem is Microsoft has two products in this space but everyone hates Azure DevOps which is supposed to be a JIRA competitor and GitHub is where all the momentum is. They'd love to ditch having to maintain ADO and GitHub long term but that means crapifying GitHub so they can migrate their ADO customers. At the same time they're hoping to pull Atlassian customers that use JIRA and GitHub to ditch the latter and just entirely be on GitHub.
What well end up with is a service that sucks to use for all cases.
ADO almost made me want to use Jira instead.
Turned out that,
while the product it not great,
the pain I experienced using it had more to do with corporate processes than the software itself.
I really dislike the use of former and latter. It’s confusing, people get it wrong, and it can be interpreted at least two different ways to make it ambiguous.
Overall, the claim above, as written, is a rather generalized prediction, not an inevitability.
Enterprise buying power and expectations create various pressures, sure. But there are other pressures and factors that need to be accounted for such as demands from other types of customers and the company’s expertise with what has worked well so far (simpler is better, compared to Jira).
Entropy is a law of physics, sure, but the ways and degrees to which it manifests in software is far from obvious or inevitable.
We live in a world of possible future scenarios, not of narrative-based certainties.
I predict GitHub Issues will remain considerably simpler than Jira for the next five years at least. As code analysis tools improve (traditional static analysis as well as LLM-based), I think we will see a lot of experimentation in this space.
Until we get to the point we can decide things are finished and move on to other problems, everything will turn into Jira eventually. It's like entropy. We have the power to stop it, but it wouldn't guarantee those sweet, sweet growth targets.