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by yogthos 520 days ago
I'm not sure why people keep expecting ByteDance to actually sell TikTok. The US isn't even that big of a market for them in global terms. India was a bigger market for them, and it was way bigger than the US. They're just going to shut down in US and focus on BRICS countries instead.
1 comments
kumarm 520 days ago
Not all users are the same for Ad Revenue.
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yogthos 520 days ago
That's true, but the sheer volume of users outside the US more than makes up for that.
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mmiyer 520 days ago
I don't know about that - seems like US is close to half of Tiktok revenue: "TikTok took in an estimated $10 billion in revenue in the United States last year, he said, out of a total global revenue estimated at $20 billion to $26 billion." [1]

1. https://www.nytimes.com/2025/01/17/technology/tiktok-ban-byt...

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yogthos 520 days ago
US market isn't likely to grow much going forward though, while developing countries have a lot of growth potential. Meanwhile, TikTok is bringing in at least 10bln annually already. Pure profit isn't the only thing that makes it valuable though, it's one of the few global media platforms that's not owned by the US.
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