[Tanjreeve]

It's weird that everyone and their mum "could" clone twitter easily. And yet the only products of note that's more than dismissive hackernews comments/slideware with something in production at similar scale was meta with threads and that's still inferior in terms of search and discoverability and scaffolded with the guts of Instagram and bluesky which has the advantage of being founded by Jack Dorsey and has been around for years now. For all the big talk musk et al have I'm not sure they could actually have built a clone. You can pay influencers but if we look at how dominant tiktok is/was making buzz and content is more of an outcome of a bunch of incentivisations and the kind of non technical community management stuff people dismiss as marketing than throwing money at all the big names you can find.