If you're using the term "value" to refer to monetary value, yes. If you're using it to refer to some other kind of value, it probably isn't relevant to the viability of the proposed merge.
The training data is an absurd moat for a mega social network, that’s why you save everything forever: the machine learning architecture to exploit it hasn’t even been invented yet and you have longitudinal dissensions all but impossible to get otherwise.
Voice, video, sentiment, ads stuff. With today’s technology you know if a user is about to get cheated on before they do.