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People chose the Lumia 900 because of the design, not because of the specs and the OS (it used the same hardware and OS version as others 6 months before it, so why weren't they so interested in those?). They also chose the Galaxy S3 because of its (mostly) top notch hardware, not because of its "Nature UX" skin. People also tend to buy the iPhone because of how good it looks. In fact I think there are 3 main reasons why people buy phones in general, and I'm thinking the mass-market here, not the "smartphone savvy" people, who fight over versions of the OS and new features: 1) price (most people have a price range in mind when they buy a phone) 2) design (most people want to either impress their friends or feel good themselves about using it everyday) 3) hardware quality (reliability, feel, display, camera, etc) I doubt how the software looks is even in the top 5 priorities for most people. Branding is probably a top 5 one, too. When people think of a company that makes "crappy" phones, they generally don't think about how the software looks or works, but about the hardware, and they tend to also buy on brand, just like with many other types of products because branding offers them a level of "trust" that the device will be "good", and won't break a day after purchase. So I think there's more to it than your simplified view of the market. Also with your logic, then the Windows Phone OS is dead on arrival because it both forces them to use the exact same looking OS, and even worse, it forces them to use the exact same hardware (pretty much). |