reinhardt: I agree. I think the reason for this kind of thinking ("have to get to $100MM") is that developers are brainwashed (by all the TechCrunch-style hype about the few startups that make it very big) and forget common sense - that they can live very well indeed even if pulling in much less revenue than $100MM - hey, 1 to 5 mil or even 0.5 mil is enough for a pretty luxurious life for most people anywhere in the world, unless you want to buy yachts or something like that.