[headhuntermdk]

Let's look at a few things that we know about Apple:

1. The first $1 trillion, $3 trillion and (soon to be) $4 trillion company. 2. Cancels or stops production of products that don't make money (VisionPro being the latest). 3. Spent over half a trillion dollars in stock buybacks.

No company gets to the height Apple is currently without knowing every dollar coming in and going out.

I'm reminded of "if it don't make dollars, it don't make sense" chorus from DJ Quik's "Dollaz + Sense".

When I apply that to Apple (let alone any successful company for that matter), the claim that they don't know if the AppStore is profitable or not *defies belief*.

Schiller might not know exactly how much profit is generated, but to suggest that he's clueless whether or not on the WHOLE if the AppStore is profitable... If people believe that, I got a bunch of bridges up for sale.

[andrewmcwatters]

Exactly. Considering how Schiller and other Apple executives straight up regularly lie to the engineering public, there's not a whole lot of mystery here.

Yeah, like Schiller isn't ever told about revenue and expenses at Apple. Please. What a joke.

[RhysU]

Exactly. If they can't calculate it how do they know they're not losing money? If they know they're not losing money how do they know that?

[mcphage]

> If they can't calculate it how do they know they're not losing money?

If they were losing money, what would they do? They probably can't raise their rates, since people are already very unhappy with their current rates, so it would be a hard sell given how much the company as a whole makes. They can't close the App Store, since it would flush their entire iPhone line down the toilet. Could they lower costs? Probably—cut back on reviewers, get rid of the promotional pages they create. I dunno.