[jamesladd]

Are you solving a very real problem and does the 'Social Platform' help do that? If not then don't bother with the Social Platform, in fact don't bother with the product at all. Solving a real problem is what matters. IMHO.

[clayzug]

absolutely, building an app that solves a problem is the only way to go. It is very important to face that thought and I am with you. But what I am talking more about how to approach adding the social features in an app. I'd love to get your take on how you think about integrating fb, twitter, google...

Highlight went all in with Facebook. Asana is betting on Google. Instagram and Path made a full network of their own. These apps will be tied with their integration choices most likely for the rest of their existence. It's a big deal.