[placidpanda]

People have been putting their business into spreadsheets and then tweaking one number for so long they've lost the plot completely.

It's like if you sold cheeseburgers and thought "what if we charged the same price, and didn't include cheese?" and then when that worked because some people don't eat cheese, went "what if we charged the same price, and didn't include bread?" and that worked because some people don't eat bread. Eventually there is no lettuce, onion, or tomato and you're serving plain patties in a paper tray, condiments extra. Customers have dwindled, and the idiots left in charge have never made or sold a cheeseburger or did anything other than move numbers around in an already successful business can't think of a better idea than look at COGs on ground beef and suggest they try selling ketchup on a napkin.