[grkballer44]

To build a business it takes someone who either understands the particular nuances of that particular business from their prior history or are capable of picking it up very quickly and effective on the fly. at im saying there's not value in testing a theory and not over analyzing, but an effective idea guy is necessary to truly disrupt a market. To win at disrupting, you have to understand a market as its currently is, all of its inefficiencies and weaknesses combined with future changes in capabilities and technology. However usually an engineer as likely to be an effective idea guy, combined with their ability to build and ship it puts them at an advantage. Great idea guys are rare, but when they surround themselves with the proper technical talent its a thing to behold . Tarantino, Jobs, list is endless

[BadassFractal]

So, if I'm understanding correctly, you'd be looking for a particular market/industry insight in a business person like that. You'd be looking for experience, deep understanding and successes in that industry.

Is that more or less correct?

It also follows that without any track record, it's really hard to trust that a "business guy" will know how to contribute, and so you're taking someone on faith alone. It's kind of like hiring a developer who can't prove that he's ever written code before.