[raffraffraff]

Nice article by Andy. It's astonishing that they released that magnitude of change, and that they didn't provide a way to roll back once it showed itself to be a car crash. It should have been an opt-in beta, then opt-out, and maybe then after the bugs are squashed, incrementally rolled out.

I understand why they'd to remove this big clatter of legacy protocols, simplify it, and encrypted everything. A tech-focused CEO would surely want that too, but perhaps might respect the amount of work and testing involved. What they forgot is that in a Sonos is a clatter of legacy protocols on top of speakers that are sonically "ok". Wasn't that their unique selling point? Why wouldn't a CEO with a sales background understand USP?

As someone pointed out: they want to turn once-off purchases into monthly subscription. Maybe. They see this enormous userbase and brainstorm ways to squeeze recurring revenue out of it, but ironically they ruin the product and turn an army of advocates into enemies.