[i_dont_know_]

"In the first year" is a good and well-needed qualifier for such analysis.

Oftentimes we fall into the trap of defining a business success as "forever", anything short of that is deemed a failure. I think such views make the industry look far bleaker than it actually is.

Even by their standards, I'm not sure that 'running a business that did well for 10 years' should count as a fail in the same way that 'couldn't even figure out a business plan' should.